The best drugstore eye primer race has a front-runner and it’s…
The Wet n Wild drugstore eyeshadow primer is called Take on the Day and it’s from the brand’s Fergie CenterStage collection. The shade is For my Primas (CA027) and it’s the only shade available–a white cream that rubs in clear on the skin.
It’s available on Amazon, as well as Walgreens / Drugstore.com / Wet N Wild / CVS / Target and Walmart The primer comes in a squeeze tube that’s 10mL (0.34 oz) and this is about $5. Since I like other Wet n Wild products (including Fergie ones), I had to try this primer–the price is unbelievable!
best drugstore eye primer — this is one of my top picks!
The ingredients are: Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, VP/Eicosene Copolymer, Boron Nitride, Aluminum Starch Octenylsuccinate, Propylene Carbonate, Sorbitan, Sesquioleate, Synthetic Beeswax, Pentaerythrityl Tetraisostearate, Methicone, Phenoxyethanol, Acrylates Copolymer, Magnesium Carbonate, Dimethicone Crosspolymer, Bisabolol, Sorbic Acid, Octyldodecyl Stearoyl Stearate, Caprylic/Capric Triglyceride, Dimethicone/Vinyl Dimethicone Crosspolymer, Crithmum Maritimum Extract, Dimethiconol, Nelumbo Nucifera Stamen Extract, Bismuth Oxychloride/CI 77163, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891.
Ingredients of concern may include: phenoxyethanol, cyclopentasiloxane, talc and dimethicone. Wet n Wild does not test on animals.
So Wet n Wild claims that their drugstore eyeshadow primer:
- guarantees vibrant eyeshadow color that lasts all day on the lids
- has a smooth, effortless application
- dries clear
- keeps eyeshadow from creasing
The only claim I don’t agree with is that is makes eyeshadow colors look more vibrant.Using the primer underneath my shadow on one lid, and just the shadow without primer on my other lid, I saw no difference in color payoff or vibrancy. I have oily lids, maybe you will see a bigger difference, though.
I like that this primer comes in a squeeze tube that can be cut open to get every last drop of primer, by the way. And I like that the lid has a flat top so that this primer can easily stand up in your organization storage.
You can see that the Fergie primer looks white and creamy coming out of the tube. I have dark skin and it blended in completely clear and transparent, which I love! But it would be cool if Wet n Wild came out with drugstore eyeshadow primers in other shades/finishes, too.
The primer was smooth and silky, and the texture was undetectable on my lids and under the eyeshadow. I had no problems with application. There was no noticeable fragrance and no irritation.
best drugstore eye primer — Wet n Wild overall verdict
My eyelids get very oily, but with this primer, my eyeshadow lasted a good 9 hours before I saw any signs of wear!! I had no creasing, just a bit of “slippage” where my oil started to peek through, but I wouldn’t have noticed if I wasn’t looking for review purposes lol! I kept looking in the mirror throughout the day expecting to see creasing of some sort, but this drugstore eyeshadow primer is totally comparable to my high-end ones! And I have read other reviews where people wore this primer for 12+ hours at work and still had no creasing ^_^